Crown Selections is more than an importer of fine textiles—it is a celebration of Kashmir’s living heritage, where artistry, tradition, and soul come together in every hand-crafted thread. From the mountains to the bustling artisan workshops of the Kashmir Valley, our Pashmina, Cashmere, and luxury textiles carry within them the stories of generations who have devoted their lives to the delicate craft of weaving.

Each piece in our collection begins its journey in the hands of skilled Kashmiri artisans whose knowledge has been lovingly passed down through families for centuries. Their mastery is not just a skill, but a sacred inheritance—a gentle rhythm of hand-spinning, weaving, and finishing that keeps an entire cultural legacy alive. With patience and devotion, they transform the world’s finest fibres into works of quiet elegance, capturing the warmth and spirit of a region known for its unparalleled craftsmanship.

At Crown Selections, we honour this heritage with deep respect. Every shawl, stole, and textile is selected for its purity, its softness, and the unmistakable touch. We celebrate slow, meaningful craftsmanship—the kind that cannot be rushed, that reflects the heartbeat of Kashmir, and that stands apart from mass-produced luxury.

Our commitment to authenticity is matched by our dedication to sustainability. We work with artisan communities to ensure that traditional methods are preserved, livelihoods are supported, and each creation upholds the highest standards of excellence. When you experience a Crown Selections piece, you are not only wrapped in luxurious comfort; you are embracing a story, a lineage, and a connection to a culture rich with artistry and soul.

Warm, timeless, and profoundly human—our pieces invite you to feel the essence of Kashmir woven gently into every fiber. Through Crown Selections, we hope to share the beauty of these cherished traditions with the world, one hand-crafted piece at a time.